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Intro       Choose Your Track      Featured Sessions       Meet Your Host
LIVE WORKSHOP SERIES
Generate a years worth of
profit in a single month.
Learn how inside…
INTRODUCING:
$100k Launch School
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$100k Launch School is a new training program to help you generate a years worth of profit in a single month, using cutting-edge launch strategies.

In each of the 30+ expert sessions, we’ll break down a specific component of your launch, covering everything from email marketing to lead generation to closing sales.

Next, you get to see behind-the-scenes of a dozen 6-figure launches, as well as some business owners who have scaled their businesses to 8-figures and more (using the launch strategies in this training).

But first, you need to choose your track…

START HERE…
What Do You Want To Launch?
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$100k Book Launch
Build Authority, Increase Your Exposure, or Simply Create a New Stream of Income with a Book Launch
$100k Book Launch
Increase Your Margins, Leverage Partnerships, and Grow Your Subscribers and Sales Exponentially with a Course Launch
$100k Book Launch
Stop Hustling to Get New Customers Every Month; Turn Traffic into Recurring Revenue and Multiply Your Annual Sales with a Software Launch
$100k Book Launch
Sell Your Knowledge and Expertise, and Turn Prospects into High-Paying Clients with a Service Launch
WHAT YOU WILL LEARN
$100k Launch School Will Show You How To:
How To Get 10,000 Optins Using This Simple Launch Lead Magnet Strategy
Step-by-Step Guide To Recruiting Your First 50 Affiliate Partners
A 3 Step Facebook Ads Strategy That Is Easy to Implement and Gets You an ROI on Your Ad Spend
How to Turn Your How To Turn A 7 Day Challenge Into A $50,000+ Payday
How To Increase Launch Sales With A Story-based Email Sequence
How To Turn Your Book Into A 6-figure Revenue Stream
5 Psychological Tactics For Turning “Fence-sitters” Into Buyers
Guaranteed Launch Success: A Step-by-Step Guide To Pre-selling Your Product
Agile System: How To Create And Run A Launch With Minimal Effort and Stress
How To Multiply Your Profit With This High-Ticket Offer Strategy
4 Phases Of The Buyer’s Journey For Creating Content That Drives Traffic, Leads, And Sales
How to Create a Facebook Bot that Gets You Sales on Autopilot
CLASS IS IN SESSION
Learn From The Best:
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$100K LAUNCH SCHOOL HOST

5 Biggest Launch Mistakes (Lessons Learned from a Dozen $100k Launches)
Get an in-depth look behind-the-scenes of some of the biggest launches in multiple industries. Tom shares everything he knows: lead generation, conversion rate optimization, pricing and positioning, email marketing, and much more.
pr marketing      6-figure launch      bestseller      Influencer marketing
Tom Morkes
tommorkes.com

19

12PM MST
February

SUBJECT MATTER EXPERT

Behind the Scenes: How Neil Patel turned his first book into a New York Times Bestseller
Learn what it takes to market and launch a New York Times bestselling book.
6-figure launch       bestseller       influencer marketing
Neil Patel
neilpatel.com

19

1PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to create collaborative content and implement the buyer’s journey framework to get traffic, leads, and sales
Kyle Gray

storyengine.com

Every buyer is on a journey. Kyle Gray shares his strategy for turning that journey into remarkable content that turns traffic into buyers.
content marketing      lead generation      storytelling
How to make an extra 6-figures from your launch by leveraging Facebook Ads
Mojca Zove

tommorkes.com

Facebook ads are expensive and difficult. Mojca Zove shares a simple paid advertising strategy that won’t break the bank but still gets big ROI.
paid advertising      facebook ads

19

2PM MST
February

19

2PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

Behind the Scenes: How Alinka Rutkowska turned a one-week challenge into a $50,000+ payday
Alinka Rutkwoska

authorremake.com

Learn the secrets to running a challenge that could skyrocket your traffic, leads, and sales in as little as 5 days.
content marketing      lead generation      storytelling
How to make an extra 6-figures from your launch by leveraging Facebook Ads
Mojca Zove

lifterlems.com

Facebook ads are expensive and difficult. Mojca Zove shares a simple paid advertising strategy that won’t break the bank but still gets big ROI.
paid advertising      facebook ads

19

3PM MST
February

19

3M MST
February

SUBJECT MATTER EXPERT

Behind the Scenes: How Jesse Krieger Generated $150,000 in Booked Sales With His Done-For-You Publishing Model
Discover how Jesse generated $150,000 in booked sales from his most recent launch.
high-ticket      6-figure launch      live event
Jesse Krieger
lifestyleentrepreneurspress.com

19

1PM MST
February
DAY 2
Learn how to tell a better story, presell to reduce risk, and scale to 6-figures
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SUBJECT MATTER EXPERT

Behind the Scenes: How John Lee Dumas made $453,000 in 33 days through a single crowdfunding campaign
What does it take to generate $453,000 in sales from a single launch? I go behind the scenes with John to dissect his record setting crowdfunding campaign.

crowdfunding      6-figure launch      influencer marketing      email marketing
John Lee Dumas
eofire.com

20

10AM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to get into major publications to build your audience and brand before a launch
Kyle Gray

storyengine.com

Credibility can increase trust, engagement, and sales. Learn how to get instant credibility by leveraging major publications before your next launch with Tomas Laurinavicius.
pr marketing      content marketing      influencer marketing
How to presell your software or service before you build it
Mojca Zove

tommorkes.com

Jake Jorgovan will show you how to increase your chances for success by preselling your software or service offer before you launch.
presell      high-ticket      6-figure launch

20

11AM MST
February

20

12PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to write story-based emails to increase engagement and sales for your next launch
Alinka Rutkwoska

authorremake.com

Email is boring, but it doesn’t have to be. Andre Chaperon shares his “Soap Opera Sequence” strategy to create Hollywood style emails that turn readers into buyers.
email marketing      storytelling
Behind the Scenes: How NinjaOutreach grew to a 6-figure annual run rate in less than 16 months
Mojca Zove

lifterlems.com

From nearly broke, to 6-figure run rate, Mark shares the story behind NinjaOutreach’s tremendous growth.
list building      content marketing      email marketing      scaling

20

2PM MST
February

19

3PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to automate your email marketing
Alinka Rutkwoska

authorremake.com

In this session, Isa Adney teaches how to structure, create, and implement an email sequence for your launch.
email marketing      storytelling
How to crowdfund your book and find a publisher
Mojca Zove

lifterlems.com

Lee Constantine shows you how to crowdfund your next book, and how it can lend itself to finding a publisher.
crowdfunding      book marketing

20

4PM MST
February

20

5PM MST
February
DAY 3
Learn how to automate your lead generation, close high-ticket sales, and turn your launch into an automated selling machine
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SUBJECT MATTER EXPERT

Behind the Scenes: How Ulyses Osuna made $100k+ in a single month using this simple launch strategy
Not sure how to scale your service offer? Ulyses pulls back the curtain to show how this one simple strategy generated 6-figures in a single month.
pr marketing      scaling      6-figure launch
Ulyses Osuna
influencerpress.com

21

10AM MST
February

SUBJECT MATTER EXPERT

How to use Facebook Bots to increase your launch results
In this session, Andrew Warner teaches how to create a new marketing and sales channel out of your existing Facebook audience and a simple bot strategy.
facebook bots      list building      lead generation
Andrew Warner
mixergy.com

21

11AM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to close more client sales during your next launch
Kyle Gray

storyengine.com

Learn the exact tactics for turning conversations with prospects into book clients with Jim Brown.
sales      high-ticket
How to leverage bundles to launch your book
Mojca Zove

tommorkes.com

Adam Houge shows you how to take your book launch to the next level by using this simple but effective “bundle” strategy.
partnerships      bundles

21

12PM MST
February

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1PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to Grow Your Business by Offering a Combination of Books, Courses and Services
Alinka Rutkwoska

authorremake.com

Matt Stone shares his best strategies for creating multiple streams of income, and how to decide whether you should launch a book, course, software, or service.
email marketing      storytelling

How to use email marketing and smart segmentation to generate leads and sales

Mojca Zove

lifterlems.com

In this session, Janelle Allen shares her strategy for getting highly targeted leads and sales through personalized email marketing.
list building      content marketing      email marketing      scaling

21

2PM MST
February

21

3PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to automate your email marketing
Alinka Rutkwoska

authorremake.com

Learn the exact tactics for turning conversations with prospects into book clients with Jim Brown.
email marketing      storytelling
How to use email marketing and smart segmentation to generate leads and sales
Mojca Zove

lifterlems.com

Adam Houge shows you how to take your book launch to the next level by using this simple but effective “bundle” strategy.
list building      content marketing      email marketing      scaling

21

2PM MST
February

21

3PM MST
February

SUBJECT MATTER EXPERT

How to turn your launch into an evergreen money maker
What happens after a launch? Learn how to turn your launch into an evergreen money maker that works on autopilot with Ciprian.
facebook bots      list building      lead generation
Ciprian Soleriu
soleriu.com

21

3PM MST
February
DAY 4
earn how to grow your list, scale your offer, and get better results with less effort
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SUBJECT MATTER EXPERT

Behind the Scenes: How Ryan Lee launched a membership site on its way to 10,000 paying customers
Ryan is the founder of Freedym, and in this session, he shares how he launched his membership site and is scaling to 10,000 paying customers.
recurring revenue      membership site      content marketing
Ryan Lee
freedym.com

22

10AM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to make sure your offer is something people want and will pay for
Kyle Gray

storyengine.com

Learn how to create, package, and position your offer so lookers turn into buyers with Nick Skillicorn.
sales      high-ticket
How to increase your productivity and efficiency by setting up agile systems for yourself or your team
Mojca Zove

tommorkes.com

Coordinating a launch is a lot of work. In this session, David Green teaches his agile system for getting things done quickly and efficiently.
productivity      process      systems      planning

22

11AM MST
February

22

1PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to create a book sales page that converts
Kyle Gray

storyengine.com

Books don’t sell themselves. In this session, Eric Van Der Hope shares the exact book sales page template used by 6-figure authors.
sales      high-ticket
How to create an offer ecosystem
Mojca Zove

tommorkes.com

Don’t let your launch go to waste. In this session, Derek Doepker teaches his process for turning customers into repeat customers of all your products and services.
productivity      process      systems      planning

22

1PM MST
February

22

2PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

Reactive Marketing: how dynamic personalization can dramatically increase conversion rates and sales
Kyle Gray

storyengine.com

Brennan Dunn turned his niche website into a multiple 7-figure income generator using personalization. In this session, he’ll show you how he did it using his new software.
copywriting      reactive marketing
How to use the “Ultimate Guides” content writing formula to generate traffic, leads, and sales
Mojca Zove

tommorkes.com

Standard blog posts not getting you the optins you want? Learn how to turn your content marketing into massive lead generation using the “Ultimate Guides” strategy.
content marketing      lead generation

22

3PM MST
February

22

4PM MST
February

SUBJECT MATTER EXPERT


How Danielle Leslie did $19,300 preselling her course with no list and ZERO course content
No course? No problem. Danielle Leslie shares her strategy for selling a course before you’ve built it.
presell      email marketing
Danielle Leslie
danielleleslie.com

22

4PM MST
February
DAY 5
Learn how to hit 6-figures, multiply future profit, and take your business to the next level
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SUBJECT MATTER EXPERT

Behind the Scenes: How Nathan Barry grew ConvertKit to $900k MRR (and counting)
Bootstrapping a software company? Learn how Nathan turned a near failed launch into almost 7-figures in monthly recurring revenue.
recurring revenue      affiliate marketing
Nathan Barry
convertkit.com

23

10AM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

Behind the Scenes: How Frank Bria did $1 million in sales from a high-ticket offer
Kyle Gray

storyengine.com

A strategic high-ticket offers can multiply your profit. In this session, Frank shares his strategy for generating 7-figures in booked sales by making high-ticket offers that customers can’t refuse.
high-ticket      6-figure launch
How to overcome unconscious resistance when making the sale
Mojca Zove

tommorkes.com

Not making sales? Apply these simple psychological techniques to overcome objections and close the sale with Matt Fox.
customer psychology      persuasion      conversion rate optimization      sales

23

11AM MST
February

23

12PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to boost book sales by leveraging market research and Amazon SEO
Kyle Gray

storyengine.com

A strategic high-ticket offers can multiply your profit. In this session, Frank shares his strategy for generating 7-figures in booked sales by making high-ticket offers that customers can’t refuse.
high-ticket      6-figure launch
Behind the Scenes: How Dan Norris turned his book into a 6-figure revenue stream
Mojca Zove

tommorkes.com

In this session, Dan takes us behind the scenes of his first book launch, and how he turned that into a membership site and more than 6-figures in revenue.
positioning      sales funnel

23

1PM MST
February

23

2PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to communicate with affiliates to get the most out of their promotions
Kyle Gray

storyengine.com

Sometimes, getting affiliates to promote an offer is like pulling teeth. Cloris Kylie shows a simple process for communicating and managing affiliates to get the most out of your launch.
affiliate marketing      affiliate communication
Behind the Scenes: How Ryan Waggoner pivoted from freelancer to 6-figure course creator in less than 12 months
Mojca Zove

tommorkes.com

Ever want to create a new stream of income outside of your freelancing or consulting? Ryan shares exactly how he created, launched, and scaled his first course to 6-figures.
content marketing      lead generation

23

3PM MST
February

23

4PM MST
February
DAY 6
Learn how to build a network, conquer fear, and crush your launch
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SUBJECT MATTER EXPERT

Behind the Scenes: How Joseph Michael leveraged email marketing and partnerships to make $100,000+ on two back-to-back launches

Your next launch shouldn’t be a one hit wonder. In this session, learn the secret to Joseph’s multiple 6-figure course launches.
email marketing      6-figure launch      list building

Joseph Michael


easycoursecreation.com

24

10AM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to build trust and warm up an audience to increase sales conversions
Kyle Gray

storyengine.com

No one will buy from someone they don’t trust. Marc explains how to rapidly build trust through content marketing.
affiliate marketing      affiliate communication
“How to overcome mental blocks, fear, and uncertainty”
Mojca Zove

tommorkes.com

From near death to paralympian, serial entrepreneur, and motivational speaker, Tanner Gers shares what it takes to overcome any obstacle, setback, or failure on the road to achieving your goals.
productivity      goal setting

24

11AM MST
February

24

12PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to use cold email to get influencers to promote your product
Kyle Gray

storyengine.com

No connections, no audience, and no money? No problem. In this session, Mike shares his proven process for getting influencers to promote your product or service, which all starts from a single cold email.
cold email      affiliate communication      affiliate marketing
How to recruit your first 50 affiliate partners for your next launch
Mojca Zove

tommorkes.com

Affiliate marketing can multiply the results of any launch. In this session, Charles Byrd shares his strategy for finding and recruiting affiliate partners.
positioning      sales funnel

24

1PM MST
February

24

2PM MST
February

SUBJECT MATTER EXPERT

SUBJECT MATTER EXPERT

How to build a million dollar network
Kyle Gray

storyengine.com

John Corcoran share’s his step-by-step process to profiting from relationship building.
cold email      affiliate communication      affiliate marketing
Discover who else is teaching inside $100k Launch School
Mojca Zove

tommorkes.com

Learn how to rapidly grow your traffic, leads, and sales.
content marketing      lead generation

24

3PM MST
February

DAT

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CRUSH YOUR LAUNCH

Get Exclusive Access to the Secret Launch Strategies Used By The World’s Best Marketers

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These training sessions will show you the launch strategies used by real entrepreneurs and business owners to generate tens of thousands of leads and millions in sales.

For a limited time, you can get access to this exclusive training right here.

Why You Should Register For
$100k Launch School
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Never before seen launch strategies explained by real entrepreneurs and business owners who have been there, done that.
The exact, step-by-step blueprints used by leading marketers to generate tons of traffic, leads, and sales.
Why You Should Register For
$100k Launch School
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Host, $100k Launch School

Tom Morkes
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Creator of $100k Launch School, Founder of Insurgent Publishing, Author, Speaker, and Launch Strategist

Tom Morkes is a West Point grad and Iraq War veteran turned author, publisher, and entrepreneur. Since 2014, Tom has helped dozens of businesses, from software companies like Teachable, to personal brands like Neil Patel, multiply their traffic, leads, and product sales.

Tom is the brains behind New York Times, Wall Street Journal, and USA Today bestsellers; the most-funded, non-fiction crowdfunding campaign in Kickstarter history, and more than a dozen 6-figure product launches. 

BY THE NUMBERS

How I’ve Helped My Clients Grow Their Businesses Using the Strategies You’ll Learn Inside $100k Launch School

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What people are saying:

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“Before hiring Tom, my biggest concern was whether or not we'd get a critical mass of promotional partners on board. Fortunately, that fear did not materialize. Tom and his team reached out to hundreds of promotional partners, got commitments from upwards of 70 influencers, and even some companies that explored sponsorship opportunities. This ultimately resulted in 60 plus partners promoting the summit, which resulted in close to 10,000 new subscribers, and more than 400 sales. If you are looking for somebody that's hard working, very detail oriented, has a lot of relationships and good connections, Tom and his team are a great choice...I highly recommend Tom and his team for your next launch.”

JESSE KRIEGER
LIFESTYLE ENTREPRENEURS PRESS

BROUGHT TO YOU BY
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Insurgent Publishing is a publishing and media company with a mission to help entrepreneurs and creatives make a bigger impact in the world through personal and professional growth.
Maître is a plug-and-play solution to set up successful referral campaigns in minutes, not days. If you want to grow your traffic, leads, and sales, start with Maitre. Learn more at maitreapp.co.
LifterLMS is simple, powerful course creation software. LifterLMS provides you with everything you need to create, sell, and protect engaging online courses. Learn at lifterlms.com.
LAST CHANCE
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Ready to 10x your business in a matter of months instead of years?

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